{"id":1245,"date":"2017-02-21T15:03:05","date_gmt":"2017-02-21T15:03:05","guid":{"rendered":"http:\/\/www.zopdealer.com\/blog\/?p=1245"},"modified":"2022-07-13T11:20:38","modified_gmt":"2022-07-13T11:20:38","slug":"digital-trends-changing-dealer-website-industry","status":"publish","type":"post","link":"https:\/\/www.zopdealer.com\/blog\/digital-trends-changing-dealer-website-industry\/","title":{"rendered":"How Digital Trends are changing the Dealer Website Industry?"},"content":{"rendered":"<p>It goes without saying that the auto industry is very competitive with huge marketing budgets and huge revenues monthly. Given that, you would expect auto dealers would have a blueprint for success when it comes to their internet marketing strategies. Surprisingly NO! Most of the dealers are clueless when it comes to <a href=\"https:\/\/www.zopdealer.com\/blog\/top-5-tools-automotive-dealer-marketing-know\/\">Car Dealer SEO<\/a> or Dealer Search Engine Optimization.<\/p>\n<p><strong>Ensuring paid search engine page rankings through PPC<\/strong><\/p>\n<p>As with all businesses, auto dealer websites have two ways to get top SERP (Search Engine Results Page), SEO and PPC. I recommend starting your business out with PPC because that is where most dealers put their online marketing budgets and where you get the most immediate results. Note I mention immediately. With PPC, a dealer is running a short term paid strategy to get to page one. The risk any business faces is that another competitor can outbid them for their most important keyword terms. This is why SEO is so vital to any online business.<\/p>\n<p><strong>Advantages of SEO<\/strong><\/p>\n<p>SEO is organic growth which cannot be bought through PPC type advertising. SEO is what you call organic growth and will not produce immediate results like PPC. It is a long-term strategy that takes a lot of time and patience. SEO consists of blogs and link building with which you are creating hundreds if not thousands of relevant links outside of your site, pointing back to your site. The search engines love this and consequently reward dealer sites that do this by increasing your online ranking. The ranking is very important as the goals are to be on page number one always &amp; for FREE! SEO is important, and often an overlooked component of a successful digital marketing campaign. SEO doesn&#8217;t have an immediate effect, and a solid SEO plan could take months to build your site&#8217;s authority within search engines.<\/p>\n<p>So, which is better PPC or SEO? The answer is neither as both are equally as important. PPC relies on paid advertising which easily brings your online business to #1 on search engines but you run the risk of potentially being outbid on your keyword. SEO is a slow and somewhat tedious process but pays off in the end when your&nbsp;<a href=\"https:\/\/www.zopdealer.com\/blog\/want-double-conversion-rates-switch-responsive-dealer-website\/\">automotive website<\/a> ranks on page one.<\/p>\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.78'><!-- without result --><div class='yuzo_clearfixed yuzo__title yuzo__title'><h3>Related Post<\/h3><\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:15px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/www.zopdealer.com\/blog\/how-to-start-a-used-car-dealership-business-in-ontario\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 15px;height:-20px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2022\/07\/abc66.png') 50% 50% no-repeat;width: 15px;height:-20px;margin-bottom: 5px;background-size: cover; \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:15px;font-weight:bold;\">How to Start a Used Car Dealership Business in Ont...<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:15px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/www.zopdealer.com\/blog\/8-email-templates-for-car-dealerships\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 15px;height:-20px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2019\/11\/abc2.png') 50% 50% no-repeat;width: 15px;height:-20px;margin-bottom: 5px;background-size: cover; \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:15px;font-weight:bold;\">8 Email Templates For Car Dealerships<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:15px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/www.zopdealer.com\/blog\/auto-dealership-customer-service-dos-donts\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 15px;height:-20px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2017\/04\/abc4.png') 50% 50% no-repeat;width: 15px;height:-20px;margin-bottom: 5px;background-size: cover; \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:15px;font-weight:bold;\">Auto Dealership Customer service: Do\u2019s and don\u2019ts...<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n<\/div> <style>\n\t\t\t\t\t\t\t\t.yuzo_related_post img{width:10px !important; height:px !important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb{line-height:17px;background: !important;color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb:hover{background:#fcfcf4 !important; -webkit-transition: background 0.2s linear; -moz-transition: background 0.2s linear; -o-transition: background 0.2s linear; transition: background 0.2s linear;;color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb a{color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb a:hover{ color:}!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb:hover a{ color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .yuzo_text {color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb:hover .yuzo_text {color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb{  margin: 0px  0px  0px  0px;   padding: 5px  5px  5px  5px;  }\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/style> <script>\n\t\t\t\t\t\t  jQuery(document).ready(function( $ ){\n\t\t\t\t\t\t\t\/\/jQuery('.yuzo_related_post').equalizer({ overflow : 'relatedthumb' });\n\t\t\t\t\t\t\tjQuery('.yuzo_related_post .yuzo_wraps').equalizer({ columns : '> div' });\n\t\t\t\t\t\t   })\n\t\t\t\t\t\t  <\/script> <!-- End Yuzo :) -->","protected":false},"excerpt":{"rendered":"<p>The profitability and success of a business depend largely on customer service and the same holds for car dealerships. Companies operating in this business domain put forth their best attempt to make way for better sales and engage more potential customers. However, like all other verticals, customer assistance in auto dealership customer service also requires [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":1535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,38],"tags":[74,73,75,76],"class_list":["post-1245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-web-design","tag-car-dealer-seo","tag-car-dealer-website","tag-dealer-ppc","tag-dealer-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Digital Trends are changing the Dealer Website Industry?<\/title>\n<meta name=\"description\" content=\"Digital trends are changing very rapidly for Car dealer industry, Now every user who are willing to 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