{"id":1284,"date":"2017-05-22T11:45:37","date_gmt":"2017-05-22T11:45:37","guid":{"rendered":"http:\/\/www.zopdealer.com\/blog\/?p=1284"},"modified":"2022-07-13T11:37:22","modified_gmt":"2022-07-13T11:37:22","slug":"video-marketing-must-dealership-website","status":"publish","type":"post","link":"https:\/\/www.zopdealer.com\/blog\/video-marketing-must-dealership-website\/","title":{"rendered":"Why Video Marketing is a Must-have for your Dealership Website?"},"content":{"rendered":"<p>Having a well-built responsive <a href=\"https:\/\/www.zopdealer.com\/blog\/sell-cars-6-best-practices-dealerships\/\">car dealer website<\/a> does not count your online presence unless you have a good SEO ranking. Yes, SEO (Search Engine Optimization) is the key to determining your fate in terms of online success. To stay at the top position of the search engine, many automotive websites focus on the creation of blog posts, landing pages, and written content. However, this is not the only way to score high.<\/p>\n<p>In fact, Google \u2013the most prominent search engine defines about 200 factors in its algorithm based on which it ranks the different website. Of course, you cannot be perfect in all, but you can add a few captivating elements to raise your score. Videos are one such factor that can distinguish you from your competitors, and create your unique branding. Some of the key advantages of including a video on your <a href=\"https:\/\/www.zopdealer.com\/blog\/8-tips-master-craft-automotive-website-design\/\">dealership website<\/a> include \u2013<\/p>\n<p><strong>Create impressions<\/strong><\/p>\n<p>Videos are capable of creating a far-fetched impression over your potential customers thereby enticing your buyers towards your products and services. On the other hand, consumers also find it a convenient option to look for relevant goods and services.<\/p>\n<p><strong>Gain consumer trust<\/strong><\/p>\n<p>The kind of video you display on your website reveals your personality that turns out a great help in connecting with your customers.<\/p>\n<p><strong>Improvise your sales metrics<\/strong><\/p>\n<p>If you really want to boost your conversion metrics, videos are surely a good option to depend upon. You can easily register any kind of visual input rather than text that remains far more memorable for the consumers. Irrespective of the purpose for which you are using videos, they will turn out a boon for your dealership.<\/p>\n<p><strong>Improved SEO<\/strong><\/p>\n<p>The moment you integrate a video into your website, you can tremendously improvise your <a href=\"https:\/\/www.zopdealer.com\/blog\/video-marketing-must-dealership-website\/\">SEO<\/a> potential. Furthermore, with every share of the video, your websites\u2019 SEO boosts due to increased traffic.<\/p>\n<p><strong>Advanced shareability and social proof<\/strong><\/p>\n<p>Since videos create an emotional connection with your customers, they can create your great presence online along with expanding your reach through sharing. This allows you to maintain healthy and long-term relationships with your customers.<\/p>\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.78'><!-- without result --><div class='yuzo_clearfixed yuzo__title yuzo__title'><h3>Related Post<\/h3><\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:15px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/www.zopdealer.com\/blog\/7-car-sales-text-message-templates\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 15px;height:-20px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2019\/11\/abc3png.png') 50% 50% no-repeat;width: 15px;height:-20px;margin-bottom: 5px;background-size: cover; \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:15px;font-weight:bold;\">7 Car Sales Text Message Templates for dealers<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:15px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/www.zopdealer.com\/blog\/auto-dealer-crm-software-helping-business-drive-exceptional-revenue\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 15px;height:-20px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2018\/03\/abc4.png') 50% 50% no-repeat;width: 15px;height:-20px;margin-bottom: 5px;background-size: cover; \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:15px;font-weight:bold;\">Auto Dealer CRM software \u2013 Helping your business d...<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:15px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/www.zopdealer.com\/blog\/sell-cars-6-best-practices-dealerships\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 15px;height:-20px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2017\/04\/abc5.png') 50% 50% no-repeat;width: 15px;height:-20px;margin-bottom: 5px;background-size: cover; \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:15px;font-weight:bold;\">How to Sell More Cars: 6 Best Practices for Dealer...<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n<\/div> <style>\n\t\t\t\t\t\t\t\t.yuzo_related_post img{width:10px !important; height:px !important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb{line-height:17px;background: !important;color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb:hover{background:#fcfcf4 !important; -webkit-transition: background 0.2s linear; -moz-transition: background 0.2s linear; -o-transition: background 0.2s linear; transition: background 0.2s linear;;color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb a{color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb a:hover{ color:}!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb:hover a{ color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .yuzo_text {color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb:hover .yuzo_text {color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb{  margin: 0px  0px  0px  0px;   padding: 5px  5px  5px  5px;  }\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/style> <script>\n\t\t\t\t\t\t  jQuery(document).ready(function( $ ){\n\t\t\t\t\t\t\t\/\/jQuery('.yuzo_related_post').equalizer({ overflow : 'relatedthumb' });\n\t\t\t\t\t\t\tjQuery('.yuzo_related_post .yuzo_wraps').equalizer({ columns : '> div' });\n\t\t\t\t\t\t   })\n\t\t\t\t\t\t  <\/script> <!-- End Yuzo :) -->","protected":false},"excerpt":{"rendered":"<p>For car dealers, it is a challenge to keep the sales of their vehicles above par. In fact, an effective marketing strategy, along with significant improvement in the routine of a professional car salesperson is of high importance in this regard. Here are 6 best practices in this regard to help the car dealers get [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,38],"tags":[73,85],"class_list":["post-1284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-web-design","tag-car-dealer-website","tag-dealership-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Video Marketing is a Must-have for your Dealership Website? - Zopdealer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zopdealer.com\/blog\/video-marketing-must-dealership-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Video Marketing is a Must-have for your Dealership Website? - Zopdealer\" \/>\n<meta property=\"og:description\" content=\"In the recent times, CRM has emerged as an inevitable marketing and client acquisition tool in myriad industries and the same holds for companies into the business of car dealer marketing. 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