{"id":1296,"date":"2017-10-04T16:51:59","date_gmt":"2017-10-04T16:51:59","guid":{"rendered":"http:\/\/www.zopdealer.com\/blog\/?p=1296"},"modified":"2022-07-13T10:57:23","modified_gmt":"2022-07-13T10:57:23","slug":"role-mobile-devices-vehicle-shopping","status":"publish","type":"post","link":"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/","title":{"rendered":"Role of Mobile Devices during Vehicle Shopping"},"content":{"rendered":"<p>Mobile devices have become a quintessential component in the process of vehicle purchasing. It is not just a mere statement; rather it is a well-proven fact as per the studies commissioned by New Autoshopper 2015 and Facebook IQ. The rigorous use of mobile devices in almost every aspect is tremendously changing the ways through which people shop for vehicles. This is perhaps among prominent reasons why most of the automobile dealerships focus on <a href=\"https:\/\/www.zopdealer.com\/blog\/3-key-things-automotive-dealer-right-now-technological-advances\/\">responsive automotive websites<\/a> instead of other traditional marketing approaches.<\/p>\n<p><strong>What JD power says? <\/strong><\/p>\n<p>According to the New Autoshopper Study of 2015 by J.D. Power, about 51% of online shoppers for new vehicle primarily use mobile devices like smartphones or tablets for conducting research and price comparisons. As per the stats given in the study, a tremendous increase of 83% in the usage of tablets and 70% increase in the usage of smartphones is visible as a medium for vehicle shopping. They use these devices not only to gather information and do research, but also to contact the auto dealers digitally.<\/p>\n<p>Yes, while a majority group of people prefer to initially walk-in to the dealership, about 24% (One-fourth) of them initiate digital contact \u2013 either through auto dealer websites, emails, online quote requesting or through online forums.<\/p>\n<p><strong>What Facebook IQ reveals? <\/strong><\/p>\n<p>Similar outcomes are also visible in the recent study of Facebook IQ by IpsosMediaCT. It reveals that about 71% of both used and new car respondents make use of mobile devices all through the process of vehicle purchasing. Besides this, over 58% of the shoppers also anticipate the use of such devices in the future. Thus, all auto car dealers need to lay significant emphasis over reaching people in their research mode. This will help them in making their minds about car preferences accordingly.<\/p>\n<p><strong>The future of vehicle shopping <\/strong><\/p>\n<p>Considering the revelations of both the studies, the automobile dealers can conclude that the future of vehicle shopping majorly lies in having a responsive <a href=\"https:\/\/www.zopdealer.com\/blog\/3-key-things-automotive-dealer-right-now-technological-advances\/\">car dealer website<\/a>. It should be capable of working efficiently over both mobile platforms and desktops.<\/p>\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.78'><!-- without result --><div class='yuzo_clearfixed yuzo__title yuzo__title'><h3>Related Post<\/h3><\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:15px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/www.zopdealer.com\/blog\/7-car-sales-text-message-templates\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 15px;height:-20px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2019\/11\/abc3png.png') 50% 50% no-repeat;width: 15px;height:-20px;margin-bottom: 5px;background-size: cover; \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:15px;font-weight:bold;\">7 Car Sales Text Message Templates for dealers<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:15px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/www.zopdealer.com\/blog\/how-to-increase-your-facebook-marketplace-ranking\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 15px;height:-20px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2021\/04\/facebook-marketplace-listing-partner-1.png') 50% 50% no-repeat;width: 15px;height:-20px;margin-bottom: 5px;background-size: cover; \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:15px;font-weight:bold;\">How to Increase your Facebook Marketplace Ranking?<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:15px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/www.zopdealer.com\/blog\/5-signs-car-dealer-website-needs-facelift\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 15px;height:-20px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2017\/02\/abc11.png') 50% 50% no-repeat;width: 15px;height:-20px;margin-bottom: 5px;background-size: cover; \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:15px;font-weight:bold;\">5 Signs That Your Car Dealer Website Needs A Facel...<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n<\/div> <style>\n\t\t\t\t\t\t\t\t.yuzo_related_post img{width:10px !important; height:px !important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb{line-height:17px;background: !important;color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb:hover{background:#fcfcf4 !important; -webkit-transition: background 0.2s linear; -moz-transition: background 0.2s linear; -o-transition: background 0.2s linear; transition: background 0.2s linear;;color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb a{color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb a:hover{ color:}!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb:hover a{ color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .yuzo_text {color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb:hover .yuzo_text {color:!important;}\n\t\t\t\t\t\t\t\t.yuzo_related_post .relatedthumb{  margin: 0px  0px  0px  0px;   padding: 5px  5px  5px  5px;  }\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/style> <script>\n\t\t\t\t\t\t  jQuery(document).ready(function( $ ){\n\t\t\t\t\t\t\t\/\/jQuery('.yuzo_related_post').equalizer({ overflow : 'relatedthumb' });\n\t\t\t\t\t\t\tjQuery('.yuzo_related_post .yuzo_wraps').equalizer({ columns : '> div' });\n\t\t\t\t\t\t   })\n\t\t\t\t\t\t  <\/script> <!-- End Yuzo :) -->","protected":false},"excerpt":{"rendered":"<p>When was the last time you took a thorough look at your website? Have you compared it with your competition? Well! It&#8217;s time you take a look! Technology changes daily so it&#8217;s maybe time to evaluate your car dealer website. Industry experts suggest redesigning websites every 2 years. The important thing here is to find [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[37,38],"tags":[65,67],"class_list":["post-1296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-development","category-web-design","tag-car-dealer-websites","tag-responsive-automotive-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Role of Mobile Devices during Vehicle Shopping - Zopdealer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Role of Mobile Devices during Vehicle Shopping - Zopdealer\" \/>\n<meta property=\"og:description\" content=\"Branding provides a sure-fire way to make your dealership stand out and gain a competitive advantage. Adopting an effective strategy makes it easier for consumers to view your business as an authoritative voice in the automotive industry. In the digital age, you should aim to provide quality content that is relevant and useful to the [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Zopdealer\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-04T16:51:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-13T10:57:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2018\/01\/abc7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Web Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Web Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/\",\"url\":\"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/\",\"name\":\"Role of Mobile Devices during Vehicle Shopping - Zopdealer\",\"isPartOf\":{\"@id\":\"https:\/\/www.zopdealer.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2018\/01\/abc7.png\",\"datePublished\":\"2017-10-04T16:51:59+00:00\",\"dateModified\":\"2022-07-13T10:57:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.zopdealer.com\/blog\/#\/schema\/person\/63c171d9a7f359ce5b3396e2be59a669\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/#primaryimage\",\"url\":\"https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2018\/01\/abc7.png\",\"contentUrl\":\"https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2018\/01\/abc7.png\",\"width\":852,\"height\":426},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zopdealer.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Role of Mobile Devices during Vehicle Shopping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zopdealer.com\/blog\/#website\",\"url\":\"https:\/\/www.zopdealer.com\/blog\/\",\"name\":\"Zopdealer\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zopdealer.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zopdealer.com\/blog\/#\/schema\/person\/63c171d9a7f359ce5b3396e2be59a669\",\"name\":\"Web Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zopdealer.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/30e0222cb6165c8b60c24e0ae5340b2714066f72ac032802638066451b63001e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/30e0222cb6165c8b60c24e0ae5340b2714066f72ac032802638066451b63001e?s=96&d=mm&r=g\",\"caption\":\"Web Admin\"},\"url\":\"https:\/\/www.zopdealer.com\/blog\/author\/zopgodmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Role of Mobile Devices during Vehicle Shopping - Zopdealer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/","og_locale":"en_US","og_type":"article","og_title":"Role of Mobile Devices during Vehicle Shopping - Zopdealer","og_description":"Branding provides a sure-fire way to make your dealership stand out and gain a competitive advantage. Adopting an effective strategy makes it easier for consumers to view your business as an authoritative voice in the automotive industry. In the digital age, you should aim to provide quality content that is relevant and useful to the [...]","og_url":"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/","og_site_name":"Zopdealer","article_published_time":"2017-10-04T16:51:59+00:00","article_modified_time":"2022-07-13T10:57:23+00:00","og_image":[{"width":852,"height":426,"url":"https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2018\/01\/abc7.png","type":"image\/png"}],"author":"Web Admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Web Admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/","url":"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/","name":"Role of Mobile Devices during Vehicle Shopping - Zopdealer","isPartOf":{"@id":"https:\/\/www.zopdealer.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/#primaryimage"},"image":{"@id":"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2018\/01\/abc7.png","datePublished":"2017-10-04T16:51:59+00:00","dateModified":"2022-07-13T10:57:23+00:00","author":{"@id":"https:\/\/www.zopdealer.com\/blog\/#\/schema\/person\/63c171d9a7f359ce5b3396e2be59a669"},"breadcrumb":{"@id":"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/#primaryimage","url":"https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2018\/01\/abc7.png","contentUrl":"https:\/\/www.zopdealer.com\/blog\/wp-content\/uploads\/2018\/01\/abc7.png","width":852,"height":426},{"@type":"BreadcrumbList","@id":"https:\/\/www.zopdealer.com\/blog\/role-mobile-devices-vehicle-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zopdealer.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Role of Mobile Devices during Vehicle Shopping"}]},{"@type":"WebSite","@id":"https:\/\/www.zopdealer.com\/blog\/#website","url":"https:\/\/www.zopdealer.com\/blog\/","name":"Zopdealer","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zopdealer.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.zopdealer.com\/blog\/#\/schema\/person\/63c171d9a7f359ce5b3396e2be59a669","name":"Web Admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zopdealer.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/30e0222cb6165c8b60c24e0ae5340b2714066f72ac032802638066451b63001e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/30e0222cb6165c8b60c24e0ae5340b2714066f72ac032802638066451b63001e?s=96&d=mm&r=g","caption":"Web Admin"},"url":"https:\/\/www.zopdealer.com\/blog\/author\/zopgodmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/posts\/1296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/comments?post=1296"}],"version-history":[{"count":3,"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/posts\/1296\/revisions"}],"predecessor-version":[{"id":1396,"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/posts\/1296\/revisions\/1396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/media\/1521"}],"wp:attachment":[{"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/media?parent=1296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/categories?post=1296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zopdealer.com\/blog\/wp-json\/wp\/v2\/tags?post=1296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}