With Facebook rated the #1 social media platform by dealerships for ROI, and more Canadians active on Facebook than any other social media site, it\u2019s no surprise businesses are in \u201clike\u201d with the platform.<\/p>\n
We have been told by the\u00a0Facebook\u00a0Marketplace\u00a0Team that there are a few factors in place that the current algorithm looks for and takes into account in terms of where vehicles will show up or appear within the\u00a0marketplace.<\/p>\n
The factors that\u00a0Facebook’s current algorithm uses to determine placement are:<\/p>\n
Quality<\/u> of<\/u><\/u> conversation<\/u>\u00a0– This means at least 3 questions being asked\/answered in every message.<\/p>\n
Average response rate and response time<\/u>\u00a0– This means responding right away and on time which is usually less than 5 minutes from when the original inquiry was sent to the dealer.<\/p>\n
Basically their current philosophy\u00a0is that if the dealer takes care of the shoppers by\u00a0responding every time and in a timely manner, then\u00a0Facebook\u00a0will take care of the dealer by placing their inventory closer and closer\u00a0to the top of the page more often.<\/p>\n
Our system processes your inventory\u00a0every 6 hours<\/u><\/p>\n
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