Automotive dealership has been a very successful business in the recent times. The car dealers deal with a lot of customers and have a huge amount of data with them. Being able to utilize this data properly can provide a good amount of success, and makes their venture a more successful one as compared to others in the industry. This strategy can boost the revenue and can change the fortune for any car dealership, but you cannot harness it just by relying on traditional planning and tactics.
How a car dealer CRM is helpful?
A Customer Relationship Management System or a CRM is the best option to handle and utilize such useful data. This will help you in grabbing those opportunities, which you would likely miss by relying on older methods. Any such car dealer software can help you by understanding the customer data and preparing a report to your Service Department, which in turn can use to increase the revenues.
Here are few examples to demonstrate the role of a CRM in driving the service revenues.
- Reminders for changing oil: A CRM can regulate the visit of a customer to change their oil by looking at their last visit. The CRM can just send an email informing the customer about the servicing.
- Reminders for servicing: It is the time for maintaining your customer’s vehicle, and the customer is not aware of it. No problem, your CRM will help you in this. The CRM can send an email or just call or inform them that their servicing is due. You can also announce promotional offers, which will attract the customers.
- Reminders concerning maintenance: The CRM will be responsible for informing the customers about the support dates of their vehicles. It will prepare a list of those customers whose vehicles need maintenance, and you could focus on just these customers to increase your revenues.
- Other repairing and adjustments: The CRM will inform the selected customers whose vehicles need proper adjustments as per the current situation like changing the tyres, changing the brakes,
There is a real market to increase the profit just by providing appropriate services rather than just sales. For that, you need to have a good business and marketing plan, and automotive dealer CRM software will help you sharpen your strategies. It will lead to a settle increase in your service revenues, hence making your service department profitable.